Weaving Through Design History: International Typographic Style (a.k.a. Swiss Style)

Originally a style that was pioneered by Bauhaus and drawing inspiration from Russian Constructivism, the International Typographic Style wouldn’t be fully realized until the 50s by designers in Switzerland. What was commonly called the “Swiss Style” stressed a simple, clean approach to typography that would make heavy use of a grid layout that was normally asymmetrical. This style would largely focus on the typography as the primary focus of the design and really pushed the use of photography in the design industry (rather than illustrations). Also overlapping colors were common of the style.

While I’m not completely sure I stayed true to some of the style’s theories, I’m pleased with the outcome. I’d really like to try this style again with maybe only a single color scheme. That and incorporate some more asymmetry into the design (and left aligned text rather than centered).

This Weaver poster also marks the last one from my stockpile of already done posters, so don’t expect to see two more Weaver posters next week 😛